Customise your message
One thing I learnt — People don’t listen unless it is something that they “know”, feel strongly about or can relate to.
We know who Edward Snowden is, and what he’s done. You do know, right?
Apparently, not many people know who Snowden is, or what he has done…
What I have also learnt is, that to communicate effectively, we need to customise our message. We need to know our audience. We need to know what they feel strongly about and then, put the message in the context that will touch the audience.
Edward Snowden didn’t do a good job conveying the message to his audience.
But luckily, John Oliver is around to help him out. As you can see towards the end of the video, John Oliver put the topic in a way that many can actually relate to. John Oliver connected with the audience and made people start to feel strongly about the topic.
“Edward Snowden-2” by Laura Poitras / Praxis Films. Licensed under CC BY 3.0 via Wikimedia Commons – http://commons.wikimedia.org/wiki/File:Edward_Snowden-2.jpg#/media/File:Edward_Snowden-2.jpg